Local Social Media Marketing – Connect With Customers Grow Your Business

Marketing and advertising can be expensive, which is the last thing your small business needs in the current economy. Social media offers tools for promotion that require little or no money, but do require the know how to make it work in your favor. Since today’s average consumer is more computer-savvy than ever, it’s worth it to take the time to learn how local social media marketing can work for you.Establishing YourselfAs part of your local internet marketing plan, getting started with can be as simple as setting up and promoting a Facebook Page and Twitter account for your business. Include “Follow Us on Facebook” and the address of your Twitter feed at the bottom of business cards or flyer to remind patrons to look you up later and comment on their visit. This helps establish the online presence of your company and can begin to generate related content that has the potential to draw new consumers.Social Media Marketing StatisticsWith over 1.5 million content links being shared on Facebook every day, it’s not surprising that people have turned to local social media marketing for their businesses. As many as 88% of marketers are currently using it as a promotional tool. The popularity of sites like Facebook and Twitter, along with the growing number of blogs and local mobile usage, makes the internet a prime candidate for advertising.Roughly 78% of consumers trust recommendations from friends over traditional advertisements, meaning that potential customers are more likely to believe feedback on your Facebook Page than your latest spot in the yellow pages. What people say about your products and services on the internet has a growing impact on your company as a whole.Local Social Media Marketing for GrowthLocal social media marketing means targeting close to home and marketing directly to consumers in your area. Something as simple as tweeting about how your cafe’s hot spiced cider combats the current cold weather can draw people to stop by. This kind of marketing allows you to:* use festivals, holidays, historical events, and more as opportunities for promotion* post and promote short-term coupons and specials* make special announcements about upcoming new products, seasonal sales, and on-site events* have real-time conversations with patrons about what they like and what needs improvementBenefits of Local Social Media MarketingWhen you use social media marketing to target locally, you have a chance to develop a personal relationship with potential and existing customers. Rather than the distant, one-size-fits-all marketing from big corporations, your small business can connect and speak directly to the consumer instantly. They can ask questions and leave feedback via Twitter and Facebook, allowing you to form a picture of how people are experiencing your service and products. This information makes it easy to respond to customer wants and needs, which builds your reputation as a friendly and consumer-oriented establishment.This growing trend makes local social media marketing a viable tool for small business promotion. Engaging in this media can draw new patrons, bring existing ones back, and establish growing internet visibility for your company.

5 Good Reasons to Promote Your Business With Article Marketing

In order to be successful in any business, your customers need to know about you. The most effective way you can spread the word about your services is to be backed by an effective marketing campaign. A good campaign will get people talking about your business for all the right reasons and help to bring in those all-important sales. And, at the end of the working day, that is what running a business is all about.

When it comes to internet businesses, the key to success is to increase traffic to your website. The more traffic that is directed towards your site, the bigger the chance you have of making sales. People cannot buy something that they know nothing about; therefore it is essential to get the word out about your business.

Making the consumer aware of a business and how it can directly benefit them may sound like a simple task, but the competitive nature of online business can make it tough to stand out in the crowd. With many businesses jumping on the internet marketing bandwagon in recent years, article marketing has shown itself to be one of the most effective means of online marketing. But how exactly can article marketing advertise your business and bring in those elusive sales?

Article marketing can benefit your company in a number of ways. Here is an example of a few:

* An increase of traffic to your site through the use of back links which can be included within your articles.

* Your site will benefit from link popularity through search engine websites such as Google through the use of back links on other sites, thus increasing your traffic further.

* An increase in your search engine rankings through the use of resource boxes which will also contain a link back to your own website when these links relate directly to the nature of your content and own site.

* A chance to really sell your business to potential customers with an outline of what your business is all about and the products/services you can provide.

* The opportunity to obtain returning customers to your site if they like what they read and the service you provide.

Article marketing is not only a fast and easy way of marketing your business to the whole of the internet, but it has also proved itself extremely effective. By extending your marketing campaign to the wide world of the internet, you are potentially expanding your customer base to millions of existing internet users.

Principles Of Direct Mail Marketing

Direct mail is one of those techniques that are here to stay. This very effective form of marketing your business is something that a lot of people can use to make their business profitable. I used to do direct mail heavily in the past, and I can tell you what works and what doesn’t.For me, my problem was my list. I didn’t look in the SRDS, I didn’t contact a reputable list broker, and instead, I got my list from some random guy out of a magazine. I order 2000 names, and when I finally mailed out to these people, I got a 20% undeliverable rate due to the fact that the owner no longer lives there, and that the list wasn’t up to date.If I had to do it all over again, I would do a lot of things differently. But nowadays direct mail is becoming so expensive to do, that I only use it to ship out the products that I sell (and even this is a hassle!). In this article, I want to share with you some of the things that you can do to see more sales and profits flowing into your business using direct mail.Here’s the first thing that you can do to make your direct mail campaign work.1) Find a reputable list brokerDon’t follow the same road I went down. If you are going to pick a mailing list from a list broker, make sure the company is legit. I dealt with 1 man who had a list, not a company – so you will more than likely be able to get a list that will improve your chances of success. Here’s another tip that I recommend.2) The SRDSThe SRDS stands for the “standard rate and data service”, and it’s something that you should put into use in your business today. With the SRDS, all you’re doing is selecting a list that has known to buy something. And ideally, you want to match the price point that they have bought at also.So for example, an example list that you could buy could be: “Men from California, aged 30-35, who have bought a product for $300 within the last 30 days.”You can get more specific with your list as you possibly can, but know that the more list specific you get with your list, the more it will cost you. But you shouldn’t be intimidated by this, because usually the more money you spend on a list, the more likely you’ll be able to convert more of these people into customers.Direct mail is something that isn’t mastered overnight. It takes some personal experience to really get the hang of it, and the more you do it, the more knowledgeable you will become with your direct mail marketing efforts.Hopefully you’ll be able to use these tips to earn as much money as possible in your business. It will be more than worth it – trust me on this.Good luck with using these tips to make more money in your business today.