Brick and Mortar Businesses Need Small Business Email Marketing

There’s a pretty persistent myth among some people that the tactics and strategies you use in making money online are only good for making money online- that for instance you can’t use small business email marketing for a restaurant.

Obviously most large businesses and corporations have learned all about making money online and employ internet marketing strategies and direct email marketing, but most small brick and mortar businesses just haven’t caught on to the immense power that they can tap into by better leveraging these techniques for successful small business email marketing campaigns.

Essentially, the same rules apply for online businesses as brick and mortar businesses. The more customers you have, the more money you make. You get customers by converting prospects. A prospect is someone who is interested in what you offer, and a customer is a prospect who ends up buying from you. This is true whether you’re selling e-books or steak dinners.

Unfortunately, brick and mortar businesses aren’t always good at connecting with all of their customers. A lot of times they don’t even keep any official track of who buys from them. Sometimes they do keep a list and use it to send out mailers and flyers when they want to attract repeat business, but when they don’t have a list they have to count on their customers seeing more general advertisements about deals and sales and promotions.

Online marketers are generally very good at keeping an email marketing list that they easily contact with a few clicks. The thing is- brick and mortar businesses can learn a thing or two from them and be very successful with a good email marketing campaign.

If you have a brick and mortar business, all you have to do is collect the e-mail addresses of people who come into your store or restaurant. This will be your email marketing list, and the base of your small business email marketing campaign.

At the very least, you can send a message out to this list whenever you have a promotion or something special going on with your business. You can take your direct email marketing even further though and regularly send out email messages to your customers, and not just leverage the list when you are selling something.

Using this strategy you can build a lot of affection, trust and loyalty between you and your customers. Keeping them in the loop and talking to them once every week or two through your email marketing campaign will make them feel a real personal relationship with you and your business, and that will make your more sale-oriented messages that much more powerful, effective, and profitable.