Postcards – Still an Effective Marketing Tool

Since web 2.0 has become such a major part of our lives, many real estate agents have begun to overlook more traditional methods of marketing. The truth is, you need to combine the old with the new to create an effective marketing campaign that will produce you leads in the present and in the future. One highly effective and low cost way of marketing your real estate business is postcard marketing.

Postcard marketing offers benefits that you can’t achieve with any other type of marketing.

Some benefits include:

  • Studies show that postcards get read 73% of the time. That is considerable higher than that of a letter.
  • The response rate of postcard marketing is slightly above 1%. That means that for every 100 postcards you mail, you should expect to hear from 1-2 prospects.
  • Marketing with postcards are more cost effective than other marketing method. Postcard marketing is easy to test. Since it is easy to test, it will be easy for you to make changes to ensure you are achieving maximum results.

When starting a direct mail campaign using postcards, the following must be taken into consideration.

  • You must decide on which size postcard would be most beneficial for your needs
  • Decide on a message you would like to convey.
  • How your company brand will be incorporated i
  • What design you will use
  • How to best utilize the limited space that you have to work in.
  • Your budget.

Some businesses opt for designing, printing and mailing themselves , while others opt to use a company that offers designs that can be branded to fit their business, printing , addressing and mailing services. This is often the most cost-effective method when you don’t have a lot of time to spend on your campaign and need to have quality printing.

All in all, postcard marketing is one of the most effective, targeted and quickest ways to get your marketing message across.