Principles Of Direct Mail Marketing

Direct mail is one of those techniques that are here to stay. This very effective form of marketing your business is something that a lot of people can use to make their business profitable. I used to do direct mail heavily in the past, and I can tell you what works and what doesn’t.For me, my problem was my list. I didn’t look in the SRDS, I didn’t contact a reputable list broker, and instead, I got my list from some random guy out of a magazine. I order 2000 names, and when I finally mailed out to these people, I got a 20% undeliverable rate due to the fact that the owner no longer lives there, and that the list wasn’t up to date.If I had to do it all over again, I would do a lot of things differently. But nowadays direct mail is becoming so expensive to do, that I only use it to ship out the products that I sell (and even this is a hassle!). In this article, I want to share with you some of the things that you can do to see more sales and profits flowing into your business using direct mail.Here’s the first thing that you can do to make your direct mail campaign work.1) Find a reputable list brokerDon’t follow the same road I went down. If you are going to pick a mailing list from a list broker, make sure the company is legit. I dealt with 1 man who had a list, not a company – so you will more than likely be able to get a list that will improve your chances of success. Here’s another tip that I recommend.2) The SRDSThe SRDS stands for the “standard rate and data service”, and it’s something that you should put into use in your business today. With the SRDS, all you’re doing is selecting a list that has known to buy something. And ideally, you want to match the price point that they have bought at also.So for example, an example list that you could buy could be: “Men from California, aged 30-35, who have bought a product for $300 within the last 30 days.”You can get more specific with your list as you possibly can, but know that the more list specific you get with your list, the more it will cost you. But you shouldn’t be intimidated by this, because usually the more money you spend on a list, the more likely you’ll be able to convert more of these people into customers.Direct mail is something that isn’t mastered overnight. It takes some personal experience to really get the hang of it, and the more you do it, the more knowledgeable you will become with your direct mail marketing efforts.Hopefully you’ll be able to use these tips to earn as much money as possible in your business. It will be more than worth it – trust me on this.Good luck with using these tips to make more money in your business today.