Social Media Marketing – Do What You Are Good at, Outsource the Rest

The decision to outsource your social media will come because of one of two main reasons, there are lots but here are what I believe to be the two Main reasons. You do not have enough knowledge to do it properly yourself or you know what you are doing but do not have enough time. Does either of those describe you?

When you concentrate on what you do best in your business which is most likely the part that actually makes the money then you are focusing on the important part. You are in business to make money right? You are MUCH more effective, can get more done in less time when you are working on the part of your business that you are really good at.

You will become much more comfortable with the idea of outsourcing your Social Media Marketing when you put procedures and processes in place. When you sit down and think of the process from start to finish, what do YOU want? What does it look like? How can you tell along the way when you are getting value? I am sure these questions and many more have come to mind when you think about outsourcing. However there is just not enough time in the day to get everything done!! You know you need help. You need to concentrate on what YOU are good at and have someone else do the rest.

To put your mind at ease, to confirm to yourself that you are getting your money’s worth here are 3 things you can do up front to help…

1) take the time to find someone who knows what they are doing, if you go out and pick the first person you see you could very likely be setting both them and you up for failure. They may never be able to meet your expectations. Take the time to find someone who is a good fit for you. There will be a lot less headaches and hassle on the back end by putting in this time and effort up front.

2) Provide very specific directions, the very first time I hired a virtual assistant this is where I could have done a better job. Your directions must be in writing, who ever remembers all the details of a conversation without written notes. It is in your best interest to write out your specific directions before having the conversation. That way when you do speak you are both looking at the same thing and any misunderstandings can be cleared up right away.

3) Have a picture in your mind about what a good job looks like. Do this work up front, that way you will be able to describe what you want done to someone more effectively.

BONUS TIP Be sure to have dead lines for your projects that also have consequences if things are not completed in a timely manner.

And now, I would like to invite you to get your Free Instant Access to 30 Social Media Marketing Tips & Techniques to build your home business using Facebook, Twitter, Linkedin and YouTube.

Take Advantage of Self Directed IRA Real Estate Opportunities and Rescue Your Retirement Savings

Are you worried about not having enough money saved up for when you finally decide to retire?  Unfortunately, you’re not the only one that feels this way.  Seeing that around 80% of all retirement investment are put into the stock market and other common securities, everyone is feeling the effects of the stock market “crash.”  However, you don’t have to sit around for 10-20 years waiting for your retirement account to return to a normal level.  A great way to make up for all the money taken away from your retirement account is taking advantage of truly self directed IRA real estate investments.

First off, what is a truly self directed IRA?  A truly self directed IRA is one that you have sole control over.  You choose what your savings is invested in, and you also have a much wider range of investments to take advantage of. 

Sadly, not even 4% of all IRA holders choose to take this retirement route.  Most people are afraid of controlling their own investments, thinking that it takes too much time, work, and energy to do.  But this is hardly the case.

If you find the right custodian to help you with your account, then investing with a truly self directed IRA is pretty easy to do.  Sure, at first you’ll want to educate yourself on different kinds of investments and opportunities.  Or even better, you can find a well-respected and experienced company that will educate you on everything involved in the process (more on this later).

Truly self directed IRA real estate investments are now one of the best ways to get a high return on your investment dollars.  In fact, it’s not surprising if your ROI ends up being 20%, 30%, or higher. 

Another reason self directed IRA real estate investing is so promising is because foreclosures are at an all time high, and prices are at ROCK BOTTOM levels.  This gives you a great opportunity to find high-quality homes at  great bargains (that is, if you know where to look).

You may not have known it, but self directed IRA real estate investing has been an option for every IRA holder since the IRA was established in 1974.  But in light of the housing market burst and the current economic situation that has developed within the past years, it’s popularity has increased.  And even better, it’s become even easier to take advantage of.

What if I told you that you could take advantage of all the knowledge and connections of a well-established company to make self directed IRA real estate investing a “hands-off” process on your part?  What if all you had to do is place your money (either cash or funds rolled over from another retirement account) into a truly self directed IRA; tell your custodian what you want to invest in with your funds; and collect your returns within a few months time?

Are you getting excited yet?  Well you SHOULD BE!

Brick and Mortar Businesses Need Small Business Email Marketing

There’s a pretty persistent myth among some people that the tactics and strategies you use in making money online are only good for making money online- that for instance you can’t use small business email marketing for a restaurant.

Obviously most large businesses and corporations have learned all about making money online and employ internet marketing strategies and direct email marketing, but most small brick and mortar businesses just haven’t caught on to the immense power that they can tap into by better leveraging these techniques for successful small business email marketing campaigns.

Essentially, the same rules apply for online businesses as brick and mortar businesses. The more customers you have, the more money you make. You get customers by converting prospects. A prospect is someone who is interested in what you offer, and a customer is a prospect who ends up buying from you. This is true whether you’re selling e-books or steak dinners.

Unfortunately, brick and mortar businesses aren’t always good at connecting with all of their customers. A lot of times they don’t even keep any official track of who buys from them. Sometimes they do keep a list and use it to send out mailers and flyers when they want to attract repeat business, but when they don’t have a list they have to count on their customers seeing more general advertisements about deals and sales and promotions.

Online marketers are generally very good at keeping an email marketing list that they easily contact with a few clicks. The thing is- brick and mortar businesses can learn a thing or two from them and be very successful with a good email marketing campaign.

If you have a brick and mortar business, all you have to do is collect the e-mail addresses of people who come into your store or restaurant. This will be your email marketing list, and the base of your small business email marketing campaign.

At the very least, you can send a message out to this list whenever you have a promotion or something special going on with your business. You can take your direct email marketing even further though and regularly send out email messages to your customers, and not just leverage the list when you are selling something.

Using this strategy you can build a lot of affection, trust and loyalty between you and your customers. Keeping them in the loop and talking to them once every week or two through your email marketing campaign will make them feel a real personal relationship with you and your business, and that will make your more sale-oriented messages that much more powerful, effective, and profitable.