Mortgage Direct Mail

Direct Mail has long been a proven and reliable marketing strategy for many of the most successful mortgage companies in the industry. If you’re considering a Direct Mail campaign, here are the top five things you should know before you make that important investment:

1) Target the Most Qualified Prospects

Successful Direct Mail all starts with the list. Sounds simple, but it’s true. About half of your investment goes to postage, so why spend it on unqualified prospects? Credit Bureau data assures that the borrowers you attract are already qualified based on a tight set of guidelines including: verified FICO scores, mortgage types, balances, payment history, and personal credit. Loan officers shouldn’t have to worry about wasting their valuable time chasing unqualified prospects.

2) Create a Compelling Mail Piece

No need to re-invent the Direct Mail wheel here. Qualified borrowers just want to know the bottom line, specifically “what’s in it for me?” A no-nonsense comparison of monthly payment savings works to get the message across clearly and concisely. It involves a simple formula of calculating monthly savings – based on their mortgage data, prompting a call for a free quote. As for format, a personal and confidential snap-pack style mailer will help improve your open rate – as opposed to an envelope that screams “advertisement” and gets quickly tossed to the junk mail pile.

3) Control Your Own Timing

Every Direct Mail marketer wants to know “when will my phone start ringing?” Truth is, no one can say exactly. Timing is everything, and the best way to control that timing is to spread out the drops to arrive daily and consistently. A weekly mail drop of at least 5K is recommended, so a significant sample can arrive on that magic day. Is it when the two spouses finally sit down to discuss their finances? Maybe it’s the day that big credit card bill shows up. Or maybe it’s when the neighbors boast about the new mortgage that saved them hundreds per month.

4) Maximize Your Budget

Let’s face it, Direct Mail isn’t cheap. It is, however, one of the most proven ways to generate a steady stream of revenue. Think about it, even at the most conservative response rates, you’re talking to pre-screened, qualified prospects calling you directly to apply for a mortgage – imagine how great that conversion rate can be. Another way to spread your mail budget is to ask for volume discounts by pre-paying for the list and printing cost upfront. Also, postage is a pass-through cost, and in most cases can be paid up to the time of each drop date – meaning up to 1/2 of your budget can be deferred over time.

5) Choose the Right Partner

It’s amazing how many marketers have been burned by unscrupulous business partners. Don’t let that happen to you (again?). Mortgage Direct Mail can and will succeed when managed properly. Let’s recap how to accomplish that: target the right prospects, develop a compelling mail piece, control your timing, maximize your budget, and choose the right partner.

Mobile phone safety for children: What are the risks and how do you prevent them?

Children face an increased risk when using mobile phones because they have not fully developed their brains and bodies for handling the radiation from these devices. It is important that parents know what these risks are before searching for mobile phones for sale in Sri Lanka to get for their children, so that they can take measures to prevent them.

What are the risks and how do you prevent them?

The first thing we should look at is how mobile phone safety affects children’s health. There has been concern over whether or not electromagnetic fields (EMFs) emitted by cell phones might be harmful to children’s developing brains and reproductive systems for years now, but there hasn’t been any evidence found proving this theory true or false. Children are much more sensitive to radiation because they have thinner skulls and smaller brains that absorb greater amounts of radiation than adults, so this is very important to think about when it comes to mobile phone safety for children.

Other health risks include the potential for increased rates of cancer from extended cell phone use, as well as the risk of developing tumours around earphone implants.

The second thing we should look at in regards to mobile phone safety for children is how these devices can be used as a threat or weapon against them, often referred to as “cyberbullying”. Because technology has become such an integral part of our lives whether you’re using social media on your cell phone, tablet or computer; people interacting with others online have found themselves the victim of cyberbullying. This bullying takes place primarily through text messages between cell phones, but also over email making threats towards someone’s actions both offline and online. This can include using someone’s image or name to threaten and embarrass them. Because of this, children should be educated about avoiding uncontrollable online access as well as what types of consequences they could face if they were to engage in cyberbullying themselves.

Why children should not have their own phones

Because of these high risks it is commonly agreed that children should not have their own cell phones. Parents should be very clear on why they do not believe it is appropriate and ensure that children understand the consequences of having a cell phone as well as how to use one responsibly. It also helps for parents to explain what “responsible” usage entails, such as talking about inappropriate topics over texts or emails sent through your phone without thinking first because someone could end up using this information against you in an embarrassing way online.

The effects of social media on kids’ mental health

Social Media is one of the biggest drawbacks of our times, especially for children. Social media can have an incredibly negative impact on the minds of children, with many young people suffering from mental health issues as a result. The first risk is cyberbullying. Children are already very likely to suffer bullying at school and online bullying has become just another tool that bullies use against their victims, resulting in psychological damage for those who experience it.

Another problem that social media poses for kids’ mental health is sleep deprivation. It is no secret that using electronic devices before bedtime significantly disrupts one’s ability to get enough restful sleep, especially if you’re constantly checking your phone or tablet every few minutes throughout the night. This lack of proper sleeping patterns often results in anxiety attacks among other problems.

Lastly, there is also the risk of exposure to explicit content. While it’s true that, if you’re a minor, YouTube will automatically block questionable video clips and flag things like nudity or violence for adult viewers only, however, this filtering isn’t fool proof. In fact, there have been cases where children stumbled upon these types of videos while browsing the site on their own devices.

How to use parental controls to monitor your child’s phone activity

In an age when the risks to a child are greater because of new technology, parents need to use this same technology in order to place proper controls on their child’s phone. Parental controls can help to monitor and manage how your child uses the Internet, apps, social media sites such as Facebook or Snapchat, and much more. This includes placing restrictions on when children are allowed to use certain features of a mobile device (e.g., during school hours) in order to prevent distraction from homework and other tasks at hand.

It is also becoming common for parents to place parental controls on gaming systems, TVs and streaming devices so that they can set limits around screen time usage. You might not think it necessary initially but if you want peace of mind knowing what your child is up to online then these types of tools are worth considering.

Tips for keeping your kid safe online

Keeping your child safe from potential risks is important, and tips to doing this effectively include:

Setting a good example – make sure you are not spending too much time online yourself. Your child will learn from your behaviour, so it is important to be mindful of this before you start trying to teach them how to use the internet well.
Be open and honest with them about what they should avoid doing when using devices such as mobile phones or tablets. It may seem obvious, but children can still get caught up in dangerous situations very quickly if parents do not take action.
Teach your child about cyber security early on and explain why things like password protection and anti-virus software are necessary precautions for protecting their identity and personal information online. This way, they will understand exactly why these steps need taking without any resistance while also understanding the risks involved and how to spot them.
If you do not give your child a mobile phone, there is no risk of exposure to dangerous online content or cybercrime. It’s important that parents are aware though that children can still access unauthorised devices including tablets and computers in public places such as cafes or at school so it should be made clear from an early age how they need to behave while using these types of devices.

If you have young kids who will soon receive their first smartphone, make sure this process includes setting up parental controls on the phone which allow for restrictions on what type of apps can be downloaded onto the device along with other safety features like web filters which block out any unwanted websites. Parents must also remain open about checking through text messages and other mediums in order to ensure that there are no potentially dangerous contacts being made by a child. Getting them a smart phone by searching for mobile phone for sale in Sri Lanka is not enough, you need to have absolute control over what content they are viewing online.

Direct Marketing – Work in These Four Areas to Lift Profitability

Direct marketing is based on data about individual customer responses and transactions which are used to target, execute and control marketing actions meant to start and develop profitable customer relationship in the short-term as well as the long-term. The strength of direct marketing is that its profitability is easy to measure compared to mass consumer approach to marketing. Since this is so, it’s necessary to pay attention to the factors that impact that bottom line result.

Here we’ll look at four of those factors that affect the profitability of direct marketing operations.

1. Objective. The objective of the project must be clearly stated in SMART (Specific, Measurable, Achievable, Realistic) terms. Common areas for objectives include customer acquisition, customer retention and winning back old customers. Customer acquisition is more costly than the others.

2. Life Time Value of the Customer. This is a calculation of what a customer in a category will contribute to profit and overheads during their “lifetime”, that is, while they remain a customer. This measure is affected by customer retention rate and inflation. It’s used for deciding how much to spend on a customer and to assess the best sources of customers. If you increase retention rate, then LTV will increase assuming price does not fall, which is unlikely. If for any reason inflation rate drops, then LTV will increase also, all things being equal.

3. Return on Investment. There are several ways of computing this statistic. The simplest method is the sales value method, in which you divide the sales value by the marketing cost. This measure is useful because it focuses on two main drivers of the amount of profit. There are three ways to increase ROI. One is to raise sales value and keep marketing cost the same. Two, bring down marketing cost and maintain sales value. Three, increase sales value proportionally more than marketing cost.

4. Allowable Marketing Cost. This measure is meant to inject discipline into the cost of marketing. It sets the upper limit to what you can spend to acquire new customers. Going above it, and I guarantee you will not be loved, because it means erosion of the desired profit unless, of course, product cost and distribution cost some how fall. It’s arrived at by netting out cost of goods, distribution cost and desired profit from sales value (All per unit).

Having set the objective in the area of interest, the profitability of a direct marketing campaign depends on the key efficiency measures of life time value of customer, return on investment and marketing cost management. These concepts are also useful even if you are doing business online.