Successful Online Marketing Businesses – What Do 5% Do That the Other 95% Do Not?

Network marketers can be divided up into 95% and 5% groups. Ninety-five percent spend money, and more money, and more money, until they either get discouraged and give up, or are too broke to continue. Not many make it past the ninety-day mark in their internet marketing business. Fewer make it past the one-year mark. What gives? Isn’t online marketing supposed to be the money-making dreamland?

On the other hand, the five percent folks are making a killing — to some degree from the funds the 95% spend to gain the answers to their barren-bank-account dilemma. What makes the difference? What are the five-percenters doing that the 95%ers aren’t?

Ready? This is where I reveal the big secret. It all boils down to one … maybe two things.

1. ACTION. Read that again, ok? Action. The biggest “secret” I can share is that successful online marketers take action each day toward their goals. They do something each and every day to build out their marketing campaigns, coach their teams, connect with their leads. The results are cumulative over time. A successful marketer knows that the work they do today will yield results, maybe not today, but it will yield results. Don’t give up. Keep at it. Take action on some aspect of your business every day. The 95%ers spend money on great materials for their business, but they fail miserably when it comes to implementing what they learn. Don’t just think about it — do it!

2. Personal Growth. I know, I know. You thought I might be sharing some wisdom about how to trick a prospect into saying “yes” to your opportunity. Nope. The idea here is that the more you learn and grow into someone who is perceived as a leader, the more you will find yourself sought after. Yep, people who are interested in your opportunity will come looking for you. You won’t have to go searching for them, or randomly blasting e-mail or hounding family and friends. Read books. Lots of books. Marketing books, leadership books, books on business, books on relationships. Work from the inside out. Who you are speaks much louder than what you do. People are looking for a leader, for someone they can trust. If you can be that person, your marketing life will get a whole lot easier.

Of course, it’s not as simple as just implementing these two items in your online marketing business, but if you do, your chances of being a successful internet business entrepreneur can skyrocket.

Why Are Small Business Owners And Churches Using SMS Marketing And Text Marketing Alerts?

You may have read recently that Google, the Internet behemoth, just purchased a large mobile marketing company for a big payout of $750,000,000. This should clearly tell business owners both online and offline that mobile SMS marketing should no longer be ignored and that its future is potentially unlimited.

Google feels this is the quick and cost-effective tool for the distribution of your mobile ads, key financial text alerts or church communication to smartphones, cell phones, connected mobile devices, desktops, laptops, netbooks, and iPads.

The interesting thing about mobile ads via SMS marketing is that although it may not be the most flashy medium you have seen lately, it does provide what most patrons and members want and that is one-on-one, uninterrupted dialogue with the business or church of their choice when they want or need assistance.

What is really exciting about text SMS messages and mobile text marketing is that it goes hand in hand so perfectly with practically any Internet, print and video marketing a business may be currently doing. Not to mention the unequaled response rates Internet marketers and small business owners are experiencing.

One reason for this possible higher response rate is that consumers have to opt-in to receive whatever SMS marketing campaign or church communication that they are seeking. This is true permission based marketing which avoids spam and creates a newly formed direct communication channel.

And for churches, these text alerts can be sent in a dignified manner. This is crucial and important when it comes to communicating with members about future sermons, prayer requests, birth, baptismal and death announcements, funding raising events and any emergencies that may affect their members and the local community.

Now getting back to the cell phone advertising perspective, the profitability factor is probably one of the most attractive factors for the small business owner. Many have seen a boost in sales ranging from 8 to 42 percent depending on the industry and how regularly they utilize their new mobile number.

These marketing statistics are based on numbers national and local business owners are currently doing and when you think about it this only makes sense when you consider that close to 90 percent of all text SMS messages are read by the consumer usually within minutes of receiving the alert. Overall, close to 99 percent of these messages will be read usually within a couple of hours.

The old mentality of selling is slowly going away according to Google and advertising executives. Running expensive print ads and television ads is not returning the profits they did 20 to 30 years ago. Small business owners do well to grasp this newer way of selling and staying in touch with their current and future customers as this is how they want to be communicated with.

But keeping all things in perspective, you are probably not a Fortune 500 company yet. But the good news is that you no longer have to have their type of budget to use mobile SMS marketing effectively. It is now quite affordable for every small business owner in the United States to try it out and use.

Your cost for this incredible technology can be less than 27 cents to 3 dollars per day depending on what company you go with and the features you are looking for. And with 52,083 text messages being sent every second of the day, the plain truth is mobile ads are not going away.

There are other facets of this marketing platform that will help you build your business. Take for example the automatic advertising some companies do for you via mobile websites and apps. Plus many SMS advertising services will actually build you a database of excited buyers organization members. This makes it convenient to send permission-based bulk notices instead of doing each one by hand.

By taking a closer look at whether text marketing would benefit your business or church, just look at the company you would be in. These are just some of the other successful companies using this SMS marketing media venue starting with national soft drink companies, restaurants, grocery chains, retail stores, banks, charitable and church organizations and churches themselves. Most people have gone mobile and maybe it is time you do as well.

Postcards – Still an Effective Marketing Tool

Since web 2.0 has become such a major part of our lives, many real estate agents have begun to overlook more traditional methods of marketing. The truth is, you need to combine the old with the new to create an effective marketing campaign that will produce you leads in the present and in the future. One highly effective and low cost way of marketing your real estate business is postcard marketing.

Postcard marketing offers benefits that you can’t achieve with any other type of marketing.

Some benefits include:

  • Studies show that postcards get read 73% of the time. That is considerable higher than that of a letter.
  • The response rate of postcard marketing is slightly above 1%. That means that for every 100 postcards you mail, you should expect to hear from 1-2 prospects.
  • Marketing with postcards are more cost effective than other marketing method. Postcard marketing is easy to test. Since it is easy to test, it will be easy for you to make changes to ensure you are achieving maximum results.

When starting a direct mail campaign using postcards, the following must be taken into consideration.

  • You must decide on which size postcard would be most beneficial for your needs
  • Decide on a message you would like to convey.
  • How your company brand will be incorporated i
  • What design you will use
  • How to best utilize the limited space that you have to work in.
  • Your budget.

Some businesses opt for designing, printing and mailing themselves , while others opt to use a company that offers designs that can be branded to fit their business, printing , addressing and mailing services. This is often the most cost-effective method when you don’t have a lot of time to spend on your campaign and need to have quality printing.

All in all, postcard marketing is one of the most effective, targeted and quickest ways to get your marketing message across.