Postcards – Still an Effective Marketing Tool

Since web 2.0 has become such a major part of our lives, many real estate agents have begun to overlook more traditional methods of marketing. The truth is, you need to combine the old with the new to create an effective marketing campaign that will produce you leads in the present and in the future. One highly effective and low cost way of marketing your real estate business is postcard marketing.

Postcard marketing offers benefits that you can’t achieve with any other type of marketing.

Some benefits include:

  • Studies show that postcards get read 73% of the time. That is considerable higher than that of a letter.
  • The response rate of postcard marketing is slightly above 1%. That means that for every 100 postcards you mail, you should expect to hear from 1-2 prospects.
  • Marketing with postcards are more cost effective than other marketing method. Postcard marketing is easy to test. Since it is easy to test, it will be easy for you to make changes to ensure you are achieving maximum results.

When starting a direct mail campaign using postcards, the following must be taken into consideration.

  • You must decide on which size postcard would be most beneficial for your needs
  • Decide on a message you would like to convey.
  • How your company brand will be incorporated i
  • What design you will use
  • How to best utilize the limited space that you have to work in.
  • Your budget.

Some businesses opt for designing, printing and mailing themselves , while others opt to use a company that offers designs that can be branded to fit their business, printing , addressing and mailing services. This is often the most cost-effective method when you don’t have a lot of time to spend on your campaign and need to have quality printing.

All in all, postcard marketing is one of the most effective, targeted and quickest ways to get your marketing message across.

Make Money With Direct Sales in Scrapbooking

Direct sales allow you to be your own boss as an independent consultant for a company. Usually you are a representative of the company’s products, and you are authorized to sell the products earning a commission on the sales. The company allows you to use their name and usually provides marketing materials and training. Some examples of direct sales companies are Avon and Mary Kay. They use consultants or representatives to bring their products to their customers. The scrapbooking industry also has direct sales opportunities. Direct sales in scrapbooking could be your chance to turn your hobby into a business.

Direct sales in scrapbooking can make a good second income, and even give you the opportunity to purchase your own scrapbooking supplies at a substantial discount. If you want to work full time as a consultant, you can even develop a career in scrapbooking. Remember that being in business for yourself means your income may fluctuate. Before giving up your job, you need to research the direct sales opportunities carefully, and develop a strong client base before you rely solely on commissions for your income.

As you research scrapbooking direct sales companies, check each company’s policies and compare them. Some will not allow you to represent their products along with another company’s products. Others have high start-up costs or require you to purchase substantial inventory. You may find a company with a very low initial cost, but you also want to know how much inventory you are required to purchase on an ongoing basis to stay an active consultant.

Direct sales in scrapbooking companies vary on commission. You want to determine what your wholesale cost is for product compared to the retail sales price. This determines your product markup. Some companies only provide a 20% commission, and some go as high as 50%. You will often see higher percentages when you buy more inventory at one time. For example, a wholesale order of $100 may only provide you with $120 retail product, but with a $500 wholesale order you receive $750 of product at retail value. There usually are incentives to order more inventory with each order placement, like free promotional or marketing materials.

As an independent scrapbooking consultant, you will need to market your business. Most direct sales companies will provide you with training, catalogs and marketing materials. Decide how you will promote your business. Some possibilities are holding home scrapbooking parties, teaching classes or running an internet store. Find out if your business method conflicts with any of the sales policies for the company before you sign with them. For example, many direct sales companies don’t allow active consultants to sell their products on eBay.

Making money while you are scrapbooking may sound like a dream come true. It can certainly be an excellent source of income, but remember it is still a business, and running a business takes time. You may not have time to scrapbook while your business is first getting started. Consider all the direct sales in scrapbooking opportunities. Creative Memories, Close to My Heart and Stampin’ Up are a few of the larger scrapbooking direct sales companies. With some research online you can choose the direct sales in scrapbooking company that is right for you and your goals.

Ways to Save Money When Buying Tyres for Your Vehicle

Choosing the right vehicle, motorcycle or three-wheel tyres in Sri Lanka can be a difficult task. You want to make sure that you are getting a tyre that is in good condition and will last, but also at an affordable price so you don’t spend more than you need to. There are ways to do this.

Tyres can be quite an expensive accessory when they need replacing, and it is important to make sure you get your money’s worth when buying them. If you look at motorcycle tyre prices in Sri Lanka, you will notice that they can be quite on the high side.

One of the most common ways to save money when buying tyres for your vehicle is choosing second hand options. These can be found online or in a garage, and can cost anywhere from 20-50% less than brand new ones, which will really add up over time. If there are some minor marks on a tyre then this won’t have too much impact on how they perform, so going with slightly older models that have been used before doesn’t mean they’re not safe anymore. It also means that if something does happen while you’ve got these tyres fitted (like a puncture) it’s easier to find replacement parts as people choose old styles rather than new ones in order to save money.

Some tyre suppliers also have special offers on occasion which you can make the most of to save money. These sorts of deals are usually for limited time periods, however, so you will need to act fast. The easiest way is just asking the supplier what they’re offering at the moment, or if there’s a particular tyre model that comes with some sort of discount (which will depend on your car make and size) then this can be worth buying too.