Postcards – Still an Effective Marketing Tool

Since web 2.0 has become such a major part of our lives, many real estate agents have begun to overlook more traditional methods of marketing. The truth is, you need to combine the old with the new to create an effective marketing campaign that will produce you leads in the present and in the future. One highly effective and low cost way of marketing your real estate business is postcard marketing.

Postcard marketing offers benefits that you can’t achieve with any other type of marketing.

Some benefits include:

  • Studies show that postcards get read 73% of the time. That is considerable higher than that of a letter.
  • The response rate of postcard marketing is slightly above 1%. That means that for every 100 postcards you mail, you should expect to hear from 1-2 prospects.
  • Marketing with postcards are more cost effective than other marketing method. Postcard marketing is easy to test. Since it is easy to test, it will be easy for you to make changes to ensure you are achieving maximum results.

When starting a direct mail campaign using postcards, the following must be taken into consideration.

  • You must decide on which size postcard would be most beneficial for your needs
  • Decide on a message you would like to convey.
  • How your company brand will be incorporated i
  • What design you will use
  • How to best utilize the limited space that you have to work in.
  • Your budget.

Some businesses opt for designing, printing and mailing themselves , while others opt to use a company that offers designs that can be branded to fit their business, printing , addressing and mailing services. This is often the most cost-effective method when you don’t have a lot of time to spend on your campaign and need to have quality printing.

All in all, postcard marketing is one of the most effective, targeted and quickest ways to get your marketing message across.

5 Good Reasons to Promote Your Business With Article Marketing

In order to be successful in any business, your customers need to know about you. The most effective way you can spread the word about your services is to be backed by an effective marketing campaign. A good campaign will get people talking about your business for all the right reasons and help to bring in those all-important sales. And, at the end of the working day, that is what running a business is all about.

When it comes to internet businesses, the key to success is to increase traffic to your website. The more traffic that is directed towards your site, the bigger the chance you have of making sales. People cannot buy something that they know nothing about; therefore it is essential to get the word out about your business.

Making the consumer aware of a business and how it can directly benefit them may sound like a simple task, but the competitive nature of online business can make it tough to stand out in the crowd. With many businesses jumping on the internet marketing bandwagon in recent years, article marketing has shown itself to be one of the most effective means of online marketing. But how exactly can article marketing advertise your business and bring in those elusive sales?

Article marketing can benefit your company in a number of ways. Here is an example of a few:

* An increase of traffic to your site through the use of back links which can be included within your articles.

* Your site will benefit from link popularity through search engine websites such as Google through the use of back links on other sites, thus increasing your traffic further.

* An increase in your search engine rankings through the use of resource boxes which will also contain a link back to your own website when these links relate directly to the nature of your content and own site.

* A chance to really sell your business to potential customers with an outline of what your business is all about and the products/services you can provide.

* The opportunity to obtain returning customers to your site if they like what they read and the service you provide.

Article marketing is not only a fast and easy way of marketing your business to the whole of the internet, but it has also proved itself extremely effective. By extending your marketing campaign to the wide world of the internet, you are potentially expanding your customer base to millions of existing internet users.

Direct Marketing – Work in These Four Areas to Lift Profitability

Direct marketing is based on data about individual customer responses and transactions which are used to target, execute and control marketing actions meant to start and develop profitable customer relationship in the short-term as well as the long-term. The strength of direct marketing is that its profitability is easy to measure compared to mass consumer approach to marketing. Since this is so, it’s necessary to pay attention to the factors that impact that bottom line result.

Here we’ll look at four of those factors that affect the profitability of direct marketing operations.

1. Objective. The objective of the project must be clearly stated in SMART (Specific, Measurable, Achievable, Realistic) terms. Common areas for objectives include customer acquisition, customer retention and winning back old customers. Customer acquisition is more costly than the others.

2. Life Time Value of the Customer. This is a calculation of what a customer in a category will contribute to profit and overheads during their “lifetime”, that is, while they remain a customer. This measure is affected by customer retention rate and inflation. It’s used for deciding how much to spend on a customer and to assess the best sources of customers. If you increase retention rate, then LTV will increase assuming price does not fall, which is unlikely. If for any reason inflation rate drops, then LTV will increase also, all things being equal.

3. Return on Investment. There are several ways of computing this statistic. The simplest method is the sales value method, in which you divide the sales value by the marketing cost. This measure is useful because it focuses on two main drivers of the amount of profit. There are three ways to increase ROI. One is to raise sales value and keep marketing cost the same. Two, bring down marketing cost and maintain sales value. Three, increase sales value proportionally more than marketing cost.

4. Allowable Marketing Cost. This measure is meant to inject discipline into the cost of marketing. It sets the upper limit to what you can spend to acquire new customers. Going above it, and I guarantee you will not be loved, because it means erosion of the desired profit unless, of course, product cost and distribution cost some how fall. It’s arrived at by netting out cost of goods, distribution cost and desired profit from sales value (All per unit).

Having set the objective in the area of interest, the profitability of a direct marketing campaign depends on the key efficiency measures of life time value of customer, return on investment and marketing cost management. These concepts are also useful even if you are doing business online.