Using Direct Marketing Companies

Direct marketing is a type of advertising that avoids the traditional mediums of television, radio, magazines, newspapers, billboards as such like. Instead direct marketing, as the name suggest, goes directly to the customer by some sort of mail, be it fliers, leaflets, catalogues or indeed email. Direct marketing is a sub-type of marketing and its core principle is the same. The core principle is simply advertising ones goods or services to a hopefully responsive audience. The idea behind of this is being able to better define that audience according to the product or service you are selling and the type of customer that will be responsive.There are a whole host of direct marketing companies that you can approach to purchase lists of people, which have been identified as prospective clients, and customers to your businesses particular industry. They may have been identified as prospective clients by there previous purchases or by their known interest in a certain subject, perhaps by visiting or signing up to websites and promotions etc. A good direct marketing company will have names, addresses, phone numbers and email addresses for a large list of people that are interested in the products and/or services your business is offering and have indicated they are willing to be contacted, or receive promotional material from third party companies. The strong advantage of this and gone over general advertising such as TV adverts, is the relatively low cost and the much higher conversion rate. The conversion rate will never be 100% or even close to it, but it go through good lists, will increase your conversion considerably. For more info on direct mail business check out offline arbitrage review.

Mortgage Direct Mail

Direct Mail has long been a proven and reliable marketing strategy for many of the most successful mortgage companies in the industry. If you’re considering a Direct Mail campaign, here are the top five things you should know before you make that important investment:

1) Target the Most Qualified Prospects

Successful Direct Mail all starts with the list. Sounds simple, but it’s true. About half of your investment goes to postage, so why spend it on unqualified prospects? Credit Bureau data assures that the borrowers you attract are already qualified based on a tight set of guidelines including: verified FICO scores, mortgage types, balances, payment history, and personal credit. Loan officers shouldn’t have to worry about wasting their valuable time chasing unqualified prospects.

2) Create a Compelling Mail Piece

No need to re-invent the Direct Mail wheel here. Qualified borrowers just want to know the bottom line, specifically “what’s in it for me?” A no-nonsense comparison of monthly payment savings works to get the message across clearly and concisely. It involves a simple formula of calculating monthly savings – based on their mortgage data, prompting a call for a free quote. As for format, a personal and confidential snap-pack style mailer will help improve your open rate – as opposed to an envelope that screams “advertisement” and gets quickly tossed to the junk mail pile.

3) Control Your Own Timing

Every Direct Mail marketer wants to know “when will my phone start ringing?” Truth is, no one can say exactly. Timing is everything, and the best way to control that timing is to spread out the drops to arrive daily and consistently. A weekly mail drop of at least 5K is recommended, so a significant sample can arrive on that magic day. Is it when the two spouses finally sit down to discuss their finances? Maybe it’s the day that big credit card bill shows up. Or maybe it’s when the neighbors boast about the new mortgage that saved them hundreds per month.

4) Maximize Your Budget

Let’s face it, Direct Mail isn’t cheap. It is, however, one of the most proven ways to generate a steady stream of revenue. Think about it, even at the most conservative response rates, you’re talking to pre-screened, qualified prospects calling you directly to apply for a mortgage – imagine how great that conversion rate can be. Another way to spread your mail budget is to ask for volume discounts by pre-paying for the list and printing cost upfront. Also, postage is a pass-through cost, and in most cases can be paid up to the time of each drop date – meaning up to 1/2 of your budget can be deferred over time.

5) Choose the Right Partner

It’s amazing how many marketers have been burned by unscrupulous business partners. Don’t let that happen to you (again?). Mortgage Direct Mail can and will succeed when managed properly. Let’s recap how to accomplish that: target the right prospects, develop a compelling mail piece, control your timing, maximize your budget, and choose the right partner.

Article Marketing Online and Offline

There is only one constant in the world of business and that constant is the fact that the business world is always changing. This is an indisputable fact, and it creates a situation that needs to be remedied immediately. This situation of course is the marketing side of business, and without decent marketing your business will go under. There are no exceptions to this rule, and for this reason it is important that you embrace article marketing.

Article marketing is perhaps one of the most important strategies in today’s business world. This trend started several years ago when businesses realized they would need a top spot on the most popular search engines if they were to achieve the rankings they wanted in the first place. Due to the overwhelming number of business related websites on the internet, it is no surprise that it can be difficult to obtain a top spot in Google search results.

With article marketing you will stand more of a chance than normal simply because you will have the ability to create unique content that contains keywords relevant to the product you are offering. Something you need to understand however is that when you are creating your content, you should avoid utilizing keywords that are not relevant to the topic. When you are directing traffic to your website you will want to ensure that said traffic is interested in your product and ready to purchase at a moment’s notice.

As you are creating your article marketing materials you will need to consider just what is popular at the moment and apply it to your current article marketing strategy. One product may be popular with customers this month, but if you predict that another product will take precedence next month, then it may be a good time for you to create a few articles intended for that next product. Article marketing is about far more than decent grammar skills, it is about staying on top of the game and ensuring that you are ready for the next big shift.

You will more than likely find it difficult to keep up at first, and you may even need to acquire the services of an article marketing company. It may be a bit expensive to have others write your articles for you, but to be perfectly honest there is no expense that can overshadow the benefits of article marketing. You will be able to direct specialized traffic, spread the word about your business, and have a huge impact on the business world whether you are impacting customers directly, or having an effect on competing companies. Gaining that competitive edge will keep you in business, and it will keep your name out in the open.