The Importance of Targeting the Right Direct Marketing Consumer Group

A direct marketing consumer group consists of a group of individuals whose contact information is listed in a mailing list. Such mailing lists are often commercially available and can be purchased freely by companies keen to expand their existing sales leads and market share. These mailing lists have become increasingly popular recently as business owners begin to acknowledge the importance of having a large pool of potential sales leads to work with. Yet, it is often the case that relevance is often neglected in the frenzied pursuit for quantity. This means lower quality sales leads for the business owners who have purchased these lists in the first place. This article serves to highlight the importance of targeting the right direct marketing consumer group.

For one, the ability to target the right direct marketing consumer group allows business owners to achieve greater efficiency and a comparatively lower wastage of resources. The fact is low quality sales leads result in a lower probability of you generating any sale in the first place. For instance, a list of 10,000 people with only 100 buying from you, would not add as much value to your business, as compared to say having a more streamlined list of 1000 people with 500 buying from you. Clearly, the mathematics involved is pretty much clear as seen from the above example. In the case of the former, you get lesser sales, but yet, have to fork out a relatively large sum of money and amount of effort just to get your marketing efforts going. Comparatively, you pay less but achieve more in the case of the latter. This highlights the importance of targeting the right direct marketing consumer group. You achieve higher returns from your effort.

Moreover, opportunities are abundant should you be able to target the right direct marketing consumer group. In most cases, this group of individuals often has a greater sense of interest towards the product which you are offering as compared to lower quality sales leads. In this case, you might even wish to expand the options available to them. For instance, you might want to request them to join your affiliate program given the fact that they had purchased and used your product. To this, consumers that belong to the right direct marketing consumer group would be more likely to respond to your call for affiliates. With an already keen interest in your products, coupled with the fact that they had actually used your products, you would now have a higher chance of getting them over to your side as an affiliate. As such, targeting the right direct marketing consumer group can provide you with many options that you might want to explore in the future.

Clearly, there are many advantages associated with targeting the right direct marketing consumer group. The most important of which, is a higher return on your investment. Above all, it provides you with many opportunities which you can explore in the long run to grow your business over time.

Using Direct Marketing Companies

Direct marketing is a type of advertising that avoids the traditional mediums of television, radio, magazines, newspapers, billboards as such like. Instead direct marketing, as the name suggest, goes directly to the customer by some sort of mail, be it fliers, leaflets, catalogues or indeed email. Direct marketing is a sub-type of marketing and its core principle is the same. The core principle is simply advertising ones goods or services to a hopefully responsive audience. The idea behind of this is being able to better define that audience according to the product or service you are selling and the type of customer that will be responsive.There are a whole host of direct marketing companies that you can approach to purchase lists of people, which have been identified as prospective clients, and customers to your businesses particular industry. They may have been identified as prospective clients by there previous purchases or by their known interest in a certain subject, perhaps by visiting or signing up to websites and promotions etc. A good direct marketing company will have names, addresses, phone numbers and email addresses for a large list of people that are interested in the products and/or services your business is offering and have indicated they are willing to be contacted, or receive promotional material from third party companies. The strong advantage of this and gone over general advertising such as TV adverts, is the relatively low cost and the much higher conversion rate. The conversion rate will never be 100% or even close to it, but it go through good lists, will increase your conversion considerably. For more info on direct mail business check out offline arbitrage review.

Which Way is Up? Two “Technical” Views on Where the Market is Headed

Ever Wonder Which Way Is Up?As an Investment Advisor, I am wrapped-up in the daily ups and downs of the stock and bond markets, or am worrying about inflation, deflation or just “flation” – either “in” or “de” or “stag” or “re.”I constantly ponder questions like “What types of stocks will do better – large companies, small companies, domestic or international?” And “What direction are the markets headed in?”For some silly reason, I always think that most Americans are thinking about this stuff too. I forget that this is what I do for a living and that most people don’t think about this very much. And they shouldn’t.Most people get their financial news by catching snippets from newspapers, websites, radio, watching guys like Jim Cramer on CNBC at the gym, or by listening to my show or reading my blog.Technical AnalysisSo, while I have your attention, allow me to acquaint you with two “technical” views on where the market is headed.By the way, Technical Analysis is simply looking for patterns and trends in financial data to glean “insights” – really just guesses – on where the markets may be headed next.Truth is, no one really knows where the markets are headed. But markets do trade on technical analysis – sort of like the tail wagging the dog – making some of it a self-fulfilling prophecy, till some cataclysmic “real” event washes away all theories. Sort of like the dot-com bust or the mortgage market collapse where reality ultimately trumps theory.Two Technical Views on Market DirectionThe two technical analysts I follow are Lowry onDemand and Hedgeye.On the one hand, Lowry sees bullish patterns in the data. Here’s an excerpt from last Friday’s market commentary:”… any period of weakness should probably be viewed as an opportunity to add to equity positions. Investors might find this a good time to look for stocks with strong technical ratings in strong sectors and groups.”You can sense that Lowry does not believe we are headed for another nasty downturn.Hedgeye doesn’t agree. While Hedgeye analyzes technicals, they also closely follow the state of the US and world economies. Here’s the gist, in my words, of what Hedgeye principal analyst, Howard Penney, sees:”… a weakening labor market, softening consumer confidence, softening housing activity and retail sales, and an intensifying trade deficit – the early stages of a renewed economic decline.”SummaryWhile Lowry sees no near-term threats, Hedgeye believes another downturn is just around the corner. So there you have it, diametrically opposite views from fairly intelligent people. Welcome to my hell!The bottom-line is, how important are their predictions for the short-term? The answer is: not very… because short-term market movements are not all that important.The point is, many companies will create wealth over time so maintaining the assets you have in the market and adding during market dips should suit you well.By the way, most money managers and so-called stock market experts fare no better than you when it comes to picking winning stocks. So listen to all commentators with a grain of salt. We may sound confident, like we know what the future holds, but alas we do not!Building a portfolio based on trying to foretell the future will always lead to disaster. Generally speaking, buy good quality stocks, diversify, and let it ride.