Why Are Small Business Owners And Churches Using SMS Marketing And Text Marketing Alerts?

You may have read recently that Google, the Internet behemoth, just purchased a large mobile marketing company for a big payout of $750,000,000. This should clearly tell business owners both online and offline that mobile SMS marketing should no longer be ignored and that its future is potentially unlimited.

Google feels this is the quick and cost-effective tool for the distribution of your mobile ads, key financial text alerts or church communication to smartphones, cell phones, connected mobile devices, desktops, laptops, netbooks, and iPads.

The interesting thing about mobile ads via SMS marketing is that although it may not be the most flashy medium you have seen lately, it does provide what most patrons and members want and that is one-on-one, uninterrupted dialogue with the business or church of their choice when they want or need assistance.

What is really exciting about text SMS messages and mobile text marketing is that it goes hand in hand so perfectly with practically any Internet, print and video marketing a business may be currently doing. Not to mention the unequaled response rates Internet marketers and small business owners are experiencing.

One reason for this possible higher response rate is that consumers have to opt-in to receive whatever SMS marketing campaign or church communication that they are seeking. This is true permission based marketing which avoids spam and creates a newly formed direct communication channel.

And for churches, these text alerts can be sent in a dignified manner. This is crucial and important when it comes to communicating with members about future sermons, prayer requests, birth, baptismal and death announcements, funding raising events and any emergencies that may affect their members and the local community.

Now getting back to the cell phone advertising perspective, the profitability factor is probably one of the most attractive factors for the small business owner. Many have seen a boost in sales ranging from 8 to 42 percent depending on the industry and how regularly they utilize their new mobile number.

These marketing statistics are based on numbers national and local business owners are currently doing and when you think about it this only makes sense when you consider that close to 90 percent of all text SMS messages are read by the consumer usually within minutes of receiving the alert. Overall, close to 99 percent of these messages will be read usually within a couple of hours.

The old mentality of selling is slowly going away according to Google and advertising executives. Running expensive print ads and television ads is not returning the profits they did 20 to 30 years ago. Small business owners do well to grasp this newer way of selling and staying in touch with their current and future customers as this is how they want to be communicated with.

But keeping all things in perspective, you are probably not a Fortune 500 company yet. But the good news is that you no longer have to have their type of budget to use mobile SMS marketing effectively. It is now quite affordable for every small business owner in the United States to try it out and use.

Your cost for this incredible technology can be less than 27 cents to 3 dollars per day depending on what company you go with and the features you are looking for. And with 52,083 text messages being sent every second of the day, the plain truth is mobile ads are not going away.

There are other facets of this marketing platform that will help you build your business. Take for example the automatic advertising some companies do for you via mobile websites and apps. Plus many SMS advertising services will actually build you a database of excited buyers organization members. This makes it convenient to send permission-based bulk notices instead of doing each one by hand.

By taking a closer look at whether text marketing would benefit your business or church, just look at the company you would be in. These are just some of the other successful companies using this SMS marketing media venue starting with national soft drink companies, restaurants, grocery chains, retail stores, banks, charitable and church organizations and churches themselves. Most people have gone mobile and maybe it is time you do as well.

In Direct Sales – Time Management Is Money In the Bank

You wake up, try to get showered and dressed before the kids wake up. Then you prepare breakfast, get them bathed, dressed and ready for the day. With any luck, you might manage a few minutes of time for yourself, but in general, the direct sales/home party consultant has a lot more on their plate than just juggling the kids schedules. If only it were that easy most days. Time management is one of the most popular issues for work-from-home consultants. Not only are the everyday distractions of kids and chores a difficulty, but unannounced visitors, home repairs, family, and other unforeseen items that crop up during the day. How do you handle it? Looking for help? Here are a few resources that just might make it easier for you.

  • Get a timer. It might seem silly at first, but setting your kitchen time for an hour at a time can help you realize just how much time is passing during the day. I prefer the “wind up” timers with the loud bell. They are portable, and I keep one near my desk in case the phone should ring. Then I just set it to go off in a few minutes. If the conversations keeping me from working, I just tell my caller “That’s my timer – I need to go take care of that now.” Most times, the caller doesn’t even question what the timer is for. They let you go, and you don’t have to feel guilty about it. If they do ask about it, you can just tell them, “I set my timer and now I have to go take care of something.” Then excuse yourself and get back to work.
  • Hang a sign on your door. Whether it’s your office door or your front door, let people know you are not to be disturbed. This doesn’t always help with rowdy kids, but it certainly cuts down on unannounced visitors. Make arrangements with a neighbor to accept packages for you during your work time, and leave a note for delivery drivers. A simple. “Please Do not disturb. In the office until 3pm. Please leave packages next door” if sufficient. Besides, in getting to know your neighbors, you might find a new customer.
  • Get organized first thing in the morning. I use and recommend Mark Joyner’s Simpleology 101: The Simple Science of Getting What You Want. It’s a free, comprehensive course that not only give you a new understanding of the power of time, energy and money, but actually walks you through a daily exercise, called a “target praxis” to help you get focused on the important, “must do’s” of the day. It takes about 10-15 minutes to work through the praxis and the daily lesson. It’s by far the best time I spend every morning organizing my thoughts. I find that I’m achieving more in less time, and I stay focused on the important issues instead of getting side tracked by surprise email or other internet distractions. Simpleology 101 is an online program that features video lessons, a workbook for reinforcement, and audios you can take with your for on-the-go learning.
  • Be Flexible. Don’t expect that you’ll adhere to your schedule 100% every day. Schedule in some “wiggle room” around customer calls, hostess coaching, and order entry. Sometimes, you can even multi-task. Consider taking the kids to play at the park while you sit and label catalogs. Then when you’re all done, you can join in the fun!
  • Have a “show on the go”. Keep a small sampling of product available with a hostess packet and recruiting info. Carry it with you at all times. You can put the product in a plastic zipper bag to keep it tidy, and the hostess packet can be in a separate envelope. This way you are ready to “talk shop” at a moments notice – even in line at the grocery store, saving time on customer followup at a later date.
  • Ask for help. Sometimes, it’s not possible, but talk with your family, and let them know how important your direct sales business is to you, and show them specific ways that they can help you be successful. Kids love to be helpful – especially if there’s a reward for doing so. Your spouse can help watch the kids in the evenings when you’re doing call backs or other business items. Just remember to reward them, too! Family rewards for helping out are a great way to spend time together – which is why you got into direct sales in the first place!

Always remember that you’re not alone in your direct sales company. Talk with your leader about what works for them. It might just help you, too. Ultimately, though, you are responsible for your own success. Finding ways to make the burden easier makes the job more enjoyable for everyone.

The Exclusivity of Direct Selling

When you decide to become part of direct selling companies, you have to be ready for a unique and specialized form of marketing and sales. Entities involved in this trade offer close to 80 categories in commodities and services. These can be beauty and health products, clothes, fashion accessories, small appliances, home solutions, cook ware, items for beautification and, gardening. If you want to be successful in direct selling, it is important to opt for a product that you love and use personally.

Different Approach and Vision
Your first step is to get acquainted not only with the concept and techniques of direct selling but the company and goods as well. This can be done by going to product demonstrations or parties where sales consultants get the chance to introduce their merchandise. You also need to learn the company’s mission and vision, culture and way of life. Direct sellers, who love their products, are very capable of charming other people using their passion, sense of excitement and persuasive skills.

One of the finer parts of direct selling is the low cost for entry and you get a complete kit of product samples and other materials that you need to get started. Give it a try because you lose nothing and have everything to gain. Once you have selected the company that you feel will give you the satisfaction and financial gains you expect, then it is time start. You need to be adaptable but one of the first things to do is to arrange a schedule that will conform to your selling goals. This is what flexibility means when you sign up with direct selling companies.

Brand New Venture
Whatever your reasons are in getting into the world of directs selling; this is absolutely a brand new enterprise with different strategies. So you need to be ready for the new marketing concept. The training that comes with the direct selling experience is particularly important when it comes to making representations regarding the company, its products and services, and the expectations you may have when considering to become a direct seller.

Once you are part of this system, it is time to plan in building up your network in preparation for the widespread promotion of your products. You also need to identify high priority target customers. Likewise, devise a plan that will penetrate other target markets using your connections. It is advisable to study the success stories of other business units that have adopted this strategy.

The key benefit of becoming a member of direct selling companies is that you get hold of precious commodities to sell. All sales personnel are provided with substantial support in terms of marketing collaterals, sales proposals and promotional items. This technique is aimed at making the selling process easier for them. One basic guideline that you should consider before joining a direct selling firm is to join a firm that you are convinced will give you contentment and financial fulfillment. It is important to be well-informed about the features and benefits of the product that you will sell even before you start promoting it.