What Are The Three Biggest Mistakes Using Social Media to Market Your Business?

Do you know what are the three biggest mistakes you can make when using social media to market your business online? Find out what they are and how you can avoid these mistakes.

Social Media Marketing is great way to market your business and it can be lots of fun too!

There are Three mistakes people are making that could easily be avoided Let’s take a look at what they are and find out what you can do to avoid them.

Social Media Marketing Mistake #1 – Adverting your business on Social Media sites like Facebook, LinkedIn, YouTube and Twitter. If you advertise you business directly on your social networking site, the only people that you will attract are people that are already in your business. Whatever your interests are, you are going to attract those same types of people. Don’t forget the social part of social networking. You need to provide valuable content and interaction before you try to sell your products. You’re not in social networking to make money, you’re there to make friends. But if you do it right, you will make money. Remember what Tom “Big Al” Schreiter said about why people buy from you: “They know you, they like you, and they trust you.” This is the reason most people are failing in network marketing. They are not giving people the opportunity to know you, like you and trust you. Social network marketing helps you create warm markets.

Social Media Marketing Mistake #2 – Sending traffic to multiple sites instead of your central hub, which is your blog. You need to start developing a marketing funnel, directing all of your traffic to your blog. Using the company website on your social networking sites like Facebook doesn’t work. Company websites are designed to be used after you have created a relationship. So you should create a blog and then direct your traffic there where people can get to know you. They key to a great blog is creating frequent valuable content about your hobbies, interests, business and more. In other words you can’t just “press” your blog and leave it and expect it to work for you.

Social Media Marketing Mistake #3 – Inviting people to be friends and connect before you have completed your profile. You should make sure that your profile is complete in your social networking sites before your start inviting friends and trying to make connections. Don’t just sign up and immediately start trying to sign up friends. Build your profile first, including a professional looking picture before you try to make new friends and connections. Then you can invite all your friends.

Wikipedia defines social networking as “A social network service focuses on building online communities of people who share interest and/or activities, or who are interested in exploring the interests and activities of others.” So you should remember that when you are providing content and interacting with your social networking sites.

The Importance of Targeting the Right Direct Marketing Consumer Group

A direct marketing consumer group consists of a group of individuals whose contact information is listed in a mailing list. Such mailing lists are often commercially available and can be purchased freely by companies keen to expand their existing sales leads and market share. These mailing lists have become increasingly popular recently as business owners begin to acknowledge the importance of having a large pool of potential sales leads to work with. Yet, it is often the case that relevance is often neglected in the frenzied pursuit for quantity. This means lower quality sales leads for the business owners who have purchased these lists in the first place. This article serves to highlight the importance of targeting the right direct marketing consumer group.

For one, the ability to target the right direct marketing consumer group allows business owners to achieve greater efficiency and a comparatively lower wastage of resources. The fact is low quality sales leads result in a lower probability of you generating any sale in the first place. For instance, a list of 10,000 people with only 100 buying from you, would not add as much value to your business, as compared to say having a more streamlined list of 1000 people with 500 buying from you. Clearly, the mathematics involved is pretty much clear as seen from the above example. In the case of the former, you get lesser sales, but yet, have to fork out a relatively large sum of money and amount of effort just to get your marketing efforts going. Comparatively, you pay less but achieve more in the case of the latter. This highlights the importance of targeting the right direct marketing consumer group. You achieve higher returns from your effort.

Moreover, opportunities are abundant should you be able to target the right direct marketing consumer group. In most cases, this group of individuals often has a greater sense of interest towards the product which you are offering as compared to lower quality sales leads. In this case, you might even wish to expand the options available to them. For instance, you might want to request them to join your affiliate program given the fact that they had purchased and used your product. To this, consumers that belong to the right direct marketing consumer group would be more likely to respond to your call for affiliates. With an already keen interest in your products, coupled with the fact that they had actually used your products, you would now have a higher chance of getting them over to your side as an affiliate. As such, targeting the right direct marketing consumer group can provide you with many options that you might want to explore in the future.

Clearly, there are many advantages associated with targeting the right direct marketing consumer group. The most important of which, is a higher return on your investment. Above all, it provides you with many opportunities which you can explore in the long run to grow your business over time.

How to Be an Effective Ezine Magazine Affiliate Marketer

Affiliate marketing is all about making your presence felt in cyberspace. If you succeed in this endeavor, the rest of the journey is fairly simple. Ezine Magazine advertising is one of the best ways to make your product visible to online users. You just need to acquaint yourself with a few basics in ezine magazine affiliate marketing before you begin.In case you are a newbie and unfamiliar with online lingo, an ezine magazine refers to an electronic publication circulated to subscribers and it functions as a magazine for internet users. It can contain specific issues or a general address to readers. The moment an ezine get popular with online users, the number of subscribers gradually increases and so does the market share of the ezine.In such a situation, there is a lucrative opportunity for the publisher to sell space in the ezine and earn compensation in return. This benefits affiliates who can buy this online space and in turn allow the publisher to promote their products via the ezine. If you are wondering what the catch is, there is none. It is as straightforward as it appears to be!The main concern that should occupy your mind as an affiliate is the length of the ezine. Ezines can be only a few paragraphs worth or extend to few pages providing links to other websites. Affiliates should choose for longer ezines since they offer external links which render them more value. An affiliate has three options for an ad to be placed in the ezine. They are categorized as:- The Classified Ad
- The Top Sponsor Ad
- The Solo AdThe classified ad contains minimal advertising space and is available at a nominal cost. The top sponsor ad can cost a good bit more but it typically gets more “eyes balls” and traffic because it is pretty much the most noticeable ad on the page. If you want the maximum benefit from your ezine affiliate program then you should opt for a solo ad since its length is suited to your convenience. It has a greater effect on users because it is typically mailed separately from the ezine, hence the term “solo” ad. With this one the whole list is looking at your ad only (if they open the email) so choose which ezines you decide to market with carefully.Here is a tip for with you can make your online business the envy of many others:Give Your Customers More Free StuffNo kidding. When you run an ad frequently it should be just to attract subscribers to your list because the ad will be for a free eBook or video, but in order to get it they will have to opt-in to your marketing list. Now you can market directly to them over and over again.