Brick and Mortar Businesses Need Small Business Email Marketing

There’s a pretty persistent myth among some people that the tactics and strategies you use in making money online are only good for making money online- that for instance you can’t use small business email marketing for a restaurant.

Obviously most large businesses and corporations have learned all about making money online and employ internet marketing strategies and direct email marketing, but most small brick and mortar businesses just haven’t caught on to the immense power that they can tap into by better leveraging these techniques for successful small business email marketing campaigns.

Essentially, the same rules apply for online businesses as brick and mortar businesses. The more customers you have, the more money you make. You get customers by converting prospects. A prospect is someone who is interested in what you offer, and a customer is a prospect who ends up buying from you. This is true whether you’re selling e-books or steak dinners.

Unfortunately, brick and mortar businesses aren’t always good at connecting with all of their customers. A lot of times they don’t even keep any official track of who buys from them. Sometimes they do keep a list and use it to send out mailers and flyers when they want to attract repeat business, but when they don’t have a list they have to count on their customers seeing more general advertisements about deals and sales and promotions.

Online marketers are generally very good at keeping an email marketing list that they easily contact with a few clicks. The thing is- brick and mortar businesses can learn a thing or two from them and be very successful with a good email marketing campaign.

If you have a brick and mortar business, all you have to do is collect the e-mail addresses of people who come into your store or restaurant. This will be your email marketing list, and the base of your small business email marketing campaign.

At the very least, you can send a message out to this list whenever you have a promotion or something special going on with your business. You can take your direct email marketing even further though and regularly send out email messages to your customers, and not just leverage the list when you are selling something.

Using this strategy you can build a lot of affection, trust and loyalty between you and your customers. Keeping them in the loop and talking to them once every week or two through your email marketing campaign will make them feel a real personal relationship with you and your business, and that will make your more sale-oriented messages that much more powerful, effective, and profitable.

Ways to Save Money When Buying Tyres for Your Vehicle

Choosing the right vehicle, motorcycle or three-wheel tyres in Sri Lanka can be a difficult task. You want to make sure that you are getting a tyre that is in good condition and will last, but also at an affordable price so you don’t spend more than you need to. There are ways to do this.

Tyres can be quite an expensive accessory when they need replacing, and it is important to make sure you get your money’s worth when buying them. If you look at motorcycle tyre prices in Sri Lanka, you will notice that they can be quite on the high side.

One of the most common ways to save money when buying tyres for your vehicle is choosing second hand options. These can be found online or in a garage, and can cost anywhere from 20-50% less than brand new ones, which will really add up over time. If there are some minor marks on a tyre then this won’t have too much impact on how they perform, so going with slightly older models that have been used before doesn’t mean they’re not safe anymore. It also means that if something does happen while you’ve got these tyres fitted (like a puncture) it’s easier to find replacement parts as people choose old styles rather than new ones in order to save money.

Some tyre suppliers also have special offers on occasion which you can make the most of to save money. These sorts of deals are usually for limited time periods, however, so you will need to act fast. The easiest way is just asking the supplier what they’re offering at the moment, or if there’s a particular tyre model that comes with some sort of discount (which will depend on your car make and size) then this can be worth buying too.

Postcards – Still an Effective Marketing Tool

Since web 2.0 has become such a major part of our lives, many real estate agents have begun to overlook more traditional methods of marketing. The truth is, you need to combine the old with the new to create an effective marketing campaign that will produce you leads in the present and in the future. One highly effective and low cost way of marketing your real estate business is postcard marketing.

Postcard marketing offers benefits that you can’t achieve with any other type of marketing.

Some benefits include:

  • Studies show that postcards get read 73% of the time. That is considerable higher than that of a letter.
  • The response rate of postcard marketing is slightly above 1%. That means that for every 100 postcards you mail, you should expect to hear from 1-2 prospects.
  • Marketing with postcards are more cost effective than other marketing method. Postcard marketing is easy to test. Since it is easy to test, it will be easy for you to make changes to ensure you are achieving maximum results.

When starting a direct mail campaign using postcards, the following must be taken into consideration.

  • You must decide on which size postcard would be most beneficial for your needs
  • Decide on a message you would like to convey.
  • How your company brand will be incorporated i
  • What design you will use
  • How to best utilize the limited space that you have to work in.
  • Your budget.

Some businesses opt for designing, printing and mailing themselves , while others opt to use a company that offers designs that can be branded to fit their business, printing , addressing and mailing services. This is often the most cost-effective method when you don’t have a lot of time to spend on your campaign and need to have quality printing.

All in all, postcard marketing is one of the most effective, targeted and quickest ways to get your marketing message across.