Why Are Small Business Owners And Churches Using SMS Marketing And Text Marketing Alerts?

You may have read recently that Google, the Internet behemoth, just purchased a large mobile marketing company for a big payout of $750,000,000. This should clearly tell business owners both online and offline that mobile SMS marketing should no longer be ignored and that its future is potentially unlimited.

Google feels this is the quick and cost-effective tool for the distribution of your mobile ads, key financial text alerts or church communication to smartphones, cell phones, connected mobile devices, desktops, laptops, netbooks, and iPads.

The interesting thing about mobile ads via SMS marketing is that although it may not be the most flashy medium you have seen lately, it does provide what most patrons and members want and that is one-on-one, uninterrupted dialogue with the business or church of their choice when they want or need assistance.

What is really exciting about text SMS messages and mobile text marketing is that it goes hand in hand so perfectly with practically any Internet, print and video marketing a business may be currently doing. Not to mention the unequaled response rates Internet marketers and small business owners are experiencing.

One reason for this possible higher response rate is that consumers have to opt-in to receive whatever SMS marketing campaign or church communication that they are seeking. This is true permission based marketing which avoids spam and creates a newly formed direct communication channel.

And for churches, these text alerts can be sent in a dignified manner. This is crucial and important when it comes to communicating with members about future sermons, prayer requests, birth, baptismal and death announcements, funding raising events and any emergencies that may affect their members and the local community.

Now getting back to the cell phone advertising perspective, the profitability factor is probably one of the most attractive factors for the small business owner. Many have seen a boost in sales ranging from 8 to 42 percent depending on the industry and how regularly they utilize their new mobile number.

These marketing statistics are based on numbers national and local business owners are currently doing and when you think about it this only makes sense when you consider that close to 90 percent of all text SMS messages are read by the consumer usually within minutes of receiving the alert. Overall, close to 99 percent of these messages will be read usually within a couple of hours.

The old mentality of selling is slowly going away according to Google and advertising executives. Running expensive print ads and television ads is not returning the profits they did 20 to 30 years ago. Small business owners do well to grasp this newer way of selling and staying in touch with their current and future customers as this is how they want to be communicated with.

But keeping all things in perspective, you are probably not a Fortune 500 company yet. But the good news is that you no longer have to have their type of budget to use mobile SMS marketing effectively. It is now quite affordable for every small business owner in the United States to try it out and use.

Your cost for this incredible technology can be less than 27 cents to 3 dollars per day depending on what company you go with and the features you are looking for. And with 52,083 text messages being sent every second of the day, the plain truth is mobile ads are not going away.

There are other facets of this marketing platform that will help you build your business. Take for example the automatic advertising some companies do for you via mobile websites and apps. Plus many SMS advertising services will actually build you a database of excited buyers organization members. This makes it convenient to send permission-based bulk notices instead of doing each one by hand.

By taking a closer look at whether text marketing would benefit your business or church, just look at the company you would be in. These are just some of the other successful companies using this SMS marketing media venue starting with national soft drink companies, restaurants, grocery chains, retail stores, banks, charitable and church organizations and churches themselves. Most people have gone mobile and maybe it is time you do as well.

Which Way is Up? Two “Technical” Views on Where the Market is Headed

Ever Wonder Which Way Is Up?As an Investment Advisor, I am wrapped-up in the daily ups and downs of the stock and bond markets, or am worrying about inflation, deflation or just “flation” – either “in” or “de” or “stag” or “re.”I constantly ponder questions like “What types of stocks will do better – large companies, small companies, domestic or international?” And “What direction are the markets headed in?”For some silly reason, I always think that most Americans are thinking about this stuff too. I forget that this is what I do for a living and that most people don’t think about this very much. And they shouldn’t.Most people get their financial news by catching snippets from newspapers, websites, radio, watching guys like Jim Cramer on CNBC at the gym, or by listening to my show or reading my blog.Technical AnalysisSo, while I have your attention, allow me to acquaint you with two “technical” views on where the market is headed.By the way, Technical Analysis is simply looking for patterns and trends in financial data to glean “insights” – really just guesses – on where the markets may be headed next.Truth is, no one really knows where the markets are headed. But markets do trade on technical analysis – sort of like the tail wagging the dog – making some of it a self-fulfilling prophecy, till some cataclysmic “real” event washes away all theories. Sort of like the dot-com bust or the mortgage market collapse where reality ultimately trumps theory.Two Technical Views on Market DirectionThe two technical analysts I follow are Lowry onDemand and Hedgeye.On the one hand, Lowry sees bullish patterns in the data. Here’s an excerpt from last Friday’s market commentary:”… any period of weakness should probably be viewed as an opportunity to add to equity positions. Investors might find this a good time to look for stocks with strong technical ratings in strong sectors and groups.”You can sense that Lowry does not believe we are headed for another nasty downturn.Hedgeye doesn’t agree. While Hedgeye analyzes technicals, they also closely follow the state of the US and world economies. Here’s the gist, in my words, of what Hedgeye principal analyst, Howard Penney, sees:”… a weakening labor market, softening consumer confidence, softening housing activity and retail sales, and an intensifying trade deficit – the early stages of a renewed economic decline.”SummaryWhile Lowry sees no near-term threats, Hedgeye believes another downturn is just around the corner. So there you have it, diametrically opposite views from fairly intelligent people. Welcome to my hell!The bottom-line is, how important are their predictions for the short-term? The answer is: not very… because short-term market movements are not all that important.The point is, many companies will create wealth over time so maintaining the assets you have in the market and adding during market dips should suit you well.By the way, most money managers and so-called stock market experts fare no better than you when it comes to picking winning stocks. So listen to all commentators with a grain of salt. We may sound confident, like we know what the future holds, but alas we do not!Building a portfolio based on trying to foretell the future will always lead to disaster. Generally speaking, buy good quality stocks, diversify, and let it ride.

Internet Marketing Concepts – The Amount Of Money You Make Is A Direct Result Of Your Effort

The amount of money you make as an Internet marketer is a direct result of your effort. Once you understand this, you will align all of your efforts so that they are focused on making money. For example, if you spend a lot of time interacting with other people on Internet marketing message forums and ignore the work you have to do, there is a very real possibility that you will not make any money. While there is nothing wrong with interacting with other people on forums, you need to understand that the amount of money you make is a direct result of your effort. Therefore, your efforts need to be squarely focused on generating an income — not making friends with people who are broke.

Some experts recommend that you allocate a fixed portion of time per day to focusing on making money. That way, you are not feeling as if though the entire time you spend behind the computer needs to be focused on working. This makes sense because the human brain needs entertainment and fun. You cannot simply work nonstop as a robot would. However, you need to be very careful that you are not finding yourself in a situation where you procrastinate endlessly. It is incredibly important that you remain focused on reaching whatever goals you have established for yourself.

By having a clear sense of what you are trying to do, it will be far easier to brush aside any distractions because you know that the amount of money you make is a direct result of your effort.